This year, we received more than 7,000 package design submissions.
These top rated posts were the most visited and the most popular packaging projects on our social platforms in 2015. It is fascinating to see the diversity in design, projects made the cut, and what kind of design themes were trending.
Check out all 50 below, and let us know what projects inspired you and what could be the emerging trends for 2016. Thank you all so much for your support, it is you who made us what we are today.
Absolut Vodka x Marvel Concept designed by Krizia Soetaniman
Concept (Not produced) – The collaboration between Absolut Vodka and Marvel Comics. Using just a silhouette of the designated characters where people can recognise their favourite marvel characters just by looking at the packaging.
Dark Brew Coffee House Starwars concept by Spencer Davis & Scott Schenone
Graphic designer Spencer Davis and product designer Scott Schenone have come up with “Dark Brew Coffee House,” a concept that imagines what a Star Wars-themed coffee shop would look like.
Determine your size just by holding the packaging! Love Guide Condoms concept designed by Guan-Hao Pan
Each condom comes in a specially designed case with a rising tip, making it easy to pick the condom from the right side while squeezing the tip at the same time. Love Guide helps users choose the right condom and use it the right way!
Milk Bottle Concept designed by Dmitry Patsukevich
The main idea was keep the bottle as simple as possible but add some liveliness.
SINGULAR Fresh Juice packaging concept designed by Nikita Ivanov
Unique concept of using fruit prints on the label of fresh juices.
Butter Plus convenient packaging designed by Marta Suslow & Mara Holterdorf (Developed with: Weidenhammer Packaging Group)
The idea was to create a new handy butter packaging. The packaging is based on the IMA – In mould assembling technology and has been tested in a thermoforming process. Next to the packaging the Corporate Design of the wrapping has been developted. Currently Weidenhammer is preparing the packaging for a large-scale production after patenting the new concept.
Olive by Gino’s Garden designed by Marios Karystios
Each year, a limited quantity of olive oil is handpicked and cold pressed within six hours, making to the finest quality of olive oil one could get from the grove of Gino Haddad. In order to reflect the organic approach and limited production, a custom made bottle was specially designed to portray the uniqueness of Gino’s olive oil. A small piece of art and not just another bottle.
PaperJohn Concept paperbag backpack packaging designed by OGATA UG
The PaperJohn is a paper bag, which through its novel handles can be utilized as a backpack, with the aim being that the user is not restraint in any other way while carrying the goods. Not only does it solve the transportation problem that arises while shopping on the bike, but it also offers a maximum of freedom while carrying goods.
Japanese Sake – KOI designed by BULLET Inc.
The “KOI” is a vividly patterned ornamental fish that represents Japan (“KOI” is also known as “Nishikigoi”). “KOI” is ornamental carp that have beautiful colored markings on the spindle-shaped heroic body. They can be defined as inedible carp that have admirable figure, markings or colors. Also they are known as a “living jewel”. In 1918, first “KOI” was born in Niigata Japan where the Imayotsukasa Sake Brewery has their brewery.
Minimalist Effect In The Maximalist Market by Antrepo
Antrepo’s last project is about simplicity and we try to find alternate simple versions for some package samples of the international brands. We think almost every product needs some review for minimal feeling.
MOIRAI – Gourmet Selection designed by Juan Jose Montes, Vania Nedkova & Alejandra de la Garza
MOIRAI is a brand created for packed gourmet food. The name means part or portion in Greek and that’s why the graphic identity is based on a diagonal division used to show a portion of the main ingredient and the final result of each dish.
Bonafont Avengers designed by FlyJabuti Design
Each illustration has been carefully designed so the characters would precisely fit the bottles’ shape whilst children easily handle the bottle. Their features are faithful to the comics style, maintaining the visual language that connects directly with their fans, turning a simple plastic bottle into an Avenger.
Titses designed by Constantin Bolimond & Maksim Ali
The aim of the project Titses milk is to attract mens’ attention to the product that is so loved by women,but is often overlooked by a strong half of the population.
Cup or bottle? Designed by Constantin Bolimond
Mulled wine is a beverage usually made with red wine along with various mulling spices and raisins. It is served hot or warm and may be alcoholic or non-alcoholic.It is a traditional drink during winter, especially around Christmas and Halloween.
Pandle grip packaging designed by Hani Douaji
The new packaging is inspired by the use of the product. On the foreground the die cut has a hand shape, the hand is inserted physically into the product. While on the background there is a simple illustration of a handle. The packaging shows the hand gripping the handle illustrated in the background.
Toss – Gourmet Pizza By The Slice designed by Yinan Wang
An engineering package design for pizza product. It allows consumers to freely choose the quantity and flavors of pizza slices. It also solves the problem of greasing hands.
McDonald’s Big Mac concept packaging designed by Jessica Stoll
This packaging is simple at its core. Its purpose is not to alter the orbit of the globe or solve world hunger (quite the opposite, in fact). Its goal is capture the simple delight of a child opening up a Happy Meal, while understanding that reality is often hectic and complicated.
Møller/Barnekow Concept packaging designed by Rasmus Erixon & Tobias Möller
“Style and smart of the go”. Our mission was to create a packaging that aligns perfectly with a current lifestyle trend: meals that are eaten on the go, straight our of the pack. We created a concept that includes a stylish and smart on-the-go meal packaging solution.
Wash Powder – Tear Off A Scoop concept designed by Yang Guo, Qiaoge Yang & Wenju Wu
It’s usually difficult to control the amount of washing powder that comes out of the container when you’re ready to wash your clothes, so it’s handy to use a scoop. But, sometimes you just don’t have one. This washing powder bag can solve the problem: when you tear the bag along the dotted line, the torn part can be easily used as a scoop.
Ta you you wine designed by Estudio Iuvaro
This special edition was made to celebrate the anniversary of Estudio Iuvaro and it was sent as a gift to customers. The idea is that besides a good wine can have a good time in company and playing.
8munkar Donuts Student concept packaging designed by Emelie Johannesson & Oliver Sjöqvist
Before this packaging, munkar was something you were eating at home, since you always got sticky fingers and they stick together in a thin, messy paper bag. Your fingers, and perhaps your face, probably got sticky while eating them and we can guess that you wanted to wash your hands afterwards . With our new packaging, we wanted to change the way you eat munkar. We have made it suitable for picknicks, homepartys or when you just want something sweet on the go.
Assam Milk Tea packaging designed by Mousegraphics
The brief we were given was rather reserved and straightforward. We opted for the same design language. We developed the most straightforward iconography for each of the product components : a cow for ‘milk’, a tea bag for ‘tea’.
Cau Tre Oolong Tea designed by Wildfire Collaborative
Most tea brands today have pushed the creative boundaries as far as trying to project a savvy modern image. Wildfire Collaborative wanted to take a different stance. They felt that in order for consumers to believe in the quality of tea the brand offered, they needed to go back to the source – the Tea Leaf and the Plantation.
Wellington Chocolate Factory by Inject Design
Accompanying that is a simplistic minimal wordmark which is elegant and timeless enough to stand on it’s own yet humble enough to give space to the beauty of these illustrations. With the constant of the black and white, yet the limitless opportunity for new illustrations, Wellington Chocolate Factory has the ability to visually grow alongside their ever expanding flavour range.
NOMONO New Zealand Freestyle APA beer label designed by NOMONO
NOMONO New Zealand Freestyle APA beer is the product of NOMONO creative studio and SOLIPIWKO Brewery cooperation. Common brewing and bottling led us to cooperation on the graphic design of the label, which now reflects the creative madness as well as aromatic and bitter nature of the New Zealand hops. NOMONO – born out of love for beer and good design.
WOOF! FOR DOGS #snack packaging designed by Agência BUD
The line WOOF! FOR DOGS was created following the market trend of “functional snacks for dogs.” The graphics applied in the picture represent the comical and charismatic dimension always present in the relationship between the owner and his pet.
Food for Thought Books designed by Maria Mordvintseva-Keeler
Some books are just books and some are “Food for Thought”. The limited edition series includes 3 books (“Breakfast at Tiffany’s”, “Naked Lunch” and “Dinner at the Homesick Restaurant”) in a special packaging. The 3 books with edible names contain inspiring novels that encourage profound thinking.
Olio D’Oliva designed by Alessia Sistori
Since there is a new law in some countries of Europe, that no longer allows offering refillable oil bottles in restaurants, I invented this interactive packaging for extra virgin olive oil. It is smaller than the common bottles and has a very simple and cheap anti-drop system integrated in its packaging.
Tadiran Lighting designed by by Shake Design
Shake Design’s inspiration was capturing the energy of thunders and lightning- creating a trail of energy that is generally invisible, to show how powerful and long-lasting this new technology is. Shake Design designed a unique illustration language, using a clean and minimalistic style combined with a dynamic shadows of energy.
Bembos fast food packaging designed by Infinito Consultores
Bembos is the first hamburger chain in Peru, the brand today has more than 25 years of history despite international competition in the country. To Bembos, renewal is a constant challenge, the brand voice is always kept looking so young. And in that sense, the customer’s perception was to align to the new brand’s idea and graphics into the new millennial. As a result of the process, pop art was created to show their heritage, their slogans and activities of their years of market presence.
Rope Pack designed by IF BAGS
IF BAGS created a unique pack’s rope for our product. The ropes are one of the most important things of the object because you can chose the colors and change it by your self.
Neato Burrito designed by Kelsey Byrd, Haley Ellis, Marcus Mrazeck, Elizabeth Sweeney
Neato Burrito boasts a pretty “neat” solution. Integrating the dead fold properties of foil with the structural integrity of paperboard, Neato Burrito’s semirigid, accordion-style body not only collapses with consumption but also affords consumers an alternate, in-house dining option.
Le chocolat des Français by Paul-Henri Masson
“Le chocolat des Français” is a new chocolate brand, 100% trendy with its colourful design and 100% authentic; all for the pleasure of your eyes and mouth… Made traditionnaly in a small village in Ile-de-France, near Paris, Le chocolat des Français offers a selection of delicious chocolate bars that are guaranted 100% pure cocoa butter to savor with your sense.
Black Bamboo Sake by WaldemarArt Design Studio
Packaging design of a Traditional Japanese Sake BlackBamboo. Sake or saké (酒 (さけ sake?) /ˈsɑːkeɪ/, “sah-keh”) is an alcoholic beverage of Japanese origin that is made from fermented rice. Sake is sometimes referred to in English-speaking countries as “rice wine”. We decided to use an image of Bamboo cause it is one of a symbol of Japan. Also we developed special useful cap that will helps fill in the sake into glass.
Bembos fast food packaging designed by Infinito Consultores
Bembos is the first hamburger chain in Peru, the brand today has more than 25 years of history despite international competition in the country. To Bembos, renewal is a constant challenge, the brand voice is always kept looking so young. And in that sense, the customer’s perception was to align to the new brand’s idea and graphics into the new millennial. As a result of the process, pop art was created to show their heritage, their slogans and activities of their years of market presence.
Be a party artist with Beck’s Scratchbottle! Designed by BBDO Germany
More and more young beer drinkers tend to prefer small breweries and craft beers instead of big players like BECK’S. We wanted to find a way to make BECK’S more appealing again to a younger and frequently outgoing audience. It’s a party phenomenon: people like to scratch shapes into the characteristic aluminum neck of BECK’S bottles. Based on this insight we developed an interactive and playful packaging that turned the whole bottle into an aluminum canvas.
Absolut Flavours packaging designed by Brand Union Stockholm
Category thinking says that a fruit-flavored vodka requires a picture of the fruit on the bottle. Brand Union Stockholm wanted to break that convention. Instead, they reached into the symbolism and myths tied to the ingredients to find each flavour’s core essence – and then we amplified that essence through art. Brand Union’s interpretations of the flavors were designed without the use of computers, but with the use of traditional design and craftsmanship tools – pens, paper, crayons, paint and brushes.
Mochiice designed by Natasha Frolova, Louise Olofsson and Jessica Sjöstedt
Mochiice is a Japanese dessert ice-cream who has started to get established in Sweden. We have choose to give Mochi a new identity and created a whole new brand chain (coffeehouse) for the Swedish market.
#Beertualising: Famous Brands Turned into Beers designed by Printsome
t all started during a team building night out, when one of us sparked the question: What do you think a Facebook beer would taste and look like? Maybe the motivation of being together while having a joyful time but that enquiry activated our spider-marketer-senses.
This Corn designed by Peter Gregson Studio
This Corn – Naming, identity & packaging design for gourmet cattle popcorn for The Snackatere Corp. by PGS team.
Pizza Shigaraki designed by Masahiro Minami Design
This is the package design for rice flour pizza made from Omi rice. This local pizza is made from Omi rice which comes from Shiga, the region in Japan which is famous for rice growing. The pizza is hand-made in the shape of oval which makes is perfect to fit in a toaster.
Pair Champagne Student Concept packaging designed by Natasha Frolova & Louise Olofsson
Pair champagne – Breaking the code. The task was to create a new and innovative package for champagne.
Black Wolf Brewery Craft Beer designed by Tayburn
Black Wolf Brewery’s new craft beers are brewed the traditional way but with a twist. Contemporary, surprising and full of exciting flavours… truly a feast for mind and belly alike.
Pizza Hut Block Buster Projector Box designed by Ogilvy & Mather Group HK
For their latest double pizza meal promotion, we helped develop an innovative packaging solution that turned something you wold normally throw out in to something you wanted to keep. All the ingredients you needed were contained inside, the only thing you had to add was your phone. And after a few simple steps, you were soon watching cool short films and stuffing your face with friends wherever you were.
Moj Sokic Concept Packaging designed by Snežana Jeremić
Design label for a bottle juice. The label is designed to allow easy carrying bottles.
DominosPizza Boxes Illustration by Steven Noble
CPB Group commissioned Steven Noble to illustrate a series of icons for Domino’s Pizza’s new pizza boxes that includes a variety of symbolic elements such as a thumbs-up, clock, sandwiches, ingredients, breadsticks, etc… The illustrations were created traditionally by hand and were used very small at 1″ or less in size for their worldwide distribution.
Topshape vitamin water packaging designed by Sweety & Co.
Topshape is a vitamin-enriched water from Bulgaria that aims to replenish minerals, vitamins and energy in a practical and delicious way. Our strategy was to use typographical elements and numerals in order to indicate the vitamin value contained in each bottle, making the recognition easy at supermarkets and other points of sale.
Ontic Jewelry packaging designed by Cindy Forster
Based in Milan, Ontic is aimed at creating personalised jewellery by merging the world of digital visual arts with modern jewellery design. Tasked with the challenge to first create an identity for Ontic – constructed with the perfect proportions of the golden ratio, a simple, bold and geometric logo was created.
TrafiqClub Heineken Limited Edition Packaging designed by Kissmiklos
Heineken made an exclusive tender, and invited 5 designers to design a unique, limited edition bottle for 5 popular clubs in Budapest. These bottles were presented as part of the Heineken Cities campaign at the Budapest Design Week. I worked on a bottle for Trafiq club.
Cacao Barry – World’s 50 Best Restaurants Packaging designed by Zoo Studio
Tocantins is a chocolate that comes from small cocoa plantations from the Amazon delta. The production is limited and reserved exclusively to the “World’s 50 Best Restaurants”. The packaging for the presentation is made with paper paste, tied with fine rope and sealed with sealing wax, evoking a remote origin with a band that provides exclusivity.
Pavla Chuykina
The Neat Trick
Vu Di
Firstbase Media
bynorth
UNKNOWN.BRAND
ajtrela
Hug
BEaBRAND
BXL Packaging Design
wewobranddesigner
ana
91designs
PIXELAIN
Mousegraphics
Riverside Design Studio
Jay Kerl
Outlaw
De Icebreaker Creative Studio
brigodesigns
Seji Design
One Studio There
AnonymousFish