Tequila Rancho Viejo

Agency: Alexandrov design house
Client: Federal Trade Network
Country: Russia

Team ALEXANDROV DESIGN HOUSE has developed a comprehensive design labels and Tequila Silver Tequila Gold brand for Rancho Viejo. All brand attributes correspond positioning – to convey the mood of Mexico character. As the brand’s DNA identified recognizable artifacts such as national headdress sombrero and agave plant. The work was the creation of two SKU – Gold and Silver. In March 2014 appeared on the shelves of supermarket chains.