Toxo a state wine, tactile and artful

Toxo is a wine brand label project with tactile illustrations. The naming and design focus on the bush and flowers of the native Galician gorse (“toxo”).

This shrub has a sweet and friendly appearance and, at the same time, a sharp character. This same idea also fits with the personality of her winemaker, Olga Verde: as a child she was nicknamed “Toxiña” (little toxo) comparing her temperament to this same bush.

The naming and sober label also fit with the sustainable origin of this Mencía red (varietal from northwest Spain): conveying a sense of complexity and authenticity that resonates with the right audience, those fascinated by signature wines like this.