Coco Island Nourishing Shampoo

An established brand approached us to create designs for their new product. A shampoo rich in coconut oil and fenugreek, known for its hair softening and thickening properties. The challenge was how to make such traditional ingredients look modern and premium. At Spacebar we decided we will tackle this headfront by breaking the traditional format first. So no more making the design bottom-heavy by placing ingredients at the bottom and text on top. Instead, we chose to liberally yet aesthetically place the ingredients all around the pack. Keeping the palette mostly white and green, adding only a little yellow for the ingredients to liven things up.

We arrived at a design that looked fresh, premium and non-traditional while staying in the natural/organic space. Additionally, it brought along an island holiday vibe which the client loved.