Bloom wagashi confections

Bloom is a brand of traditional Japanese confectionery that is called wagashi. Wagashi are exquisite and famous desserts that are prepared from natural products. In Japan there is a deep connection between nature and cultural traditions. Master confectioners create sweets that resemble various flowers, such as sakura, chrysanthemum and others. These products are not only tasty, but also beautiful, which emphasizes the aesthetic value of Japanese cuisine.

The style is based on the metaphor of cherry blossoms. This is an incredibly beautiful process in spring, when people enjoy the beauty of nature. The product is aimed at obtaining the same emotions from consuming desserts of this brand and making customers to “bloom” after eating wagashi. The packaging design features a clean, modern aesthetic with a pastel color palette. The design is based on wagashi images in the shape of sakura flowers against a bright sky with blurry cherry blossom petals combined with flowing and elegant typography. Letter “b” in logo resembles a petal.

The goal was to convey the uniqueness of the product itself and emphasize its sophistication and delicacy.