გემრიელი (delicious)

გემრიელი (delicious)

Lizaveta Kharitonyuk

გემრიელი (delicious) is a brand of homemade grape distillate known in the world as chacha.

The image is based on the traditional shape of a favorite traditional Georgian dish. This choice refers the consumer to the famous Georgian bread-and-butter feasts, where chacha must be at the head of the table.

Since chacha is traditionally a drink of home production, it was decided to free the bottle from the deliberately factory-like labels, and all important information should be displayed on removable elements.

This will allow the bottles to be reused in the future as decorative decanters to decorate the table.