Zebra Bar

Design: Salt and Sugar Creative Studio
Location: Turkey
Project Type: Produced
Client: Zonama Food
Product Launch Location: Germany
Packaging Contents: Fruit Bar
Packaging Substrate / Materials: Plastic

Zonama Food is a new food company located in Germany. Their first released product is healthy pocked sized snacks called Zebra Bar. It has three main flavours; cherry tart, cashew crush, cacao & orange. They are all raw, vegan, free from gluten and lactose and it contains no additional sugar.

For this project, inspiring from zebra pattern we created minimalistic packagings with three different colour palettes. Each colour palette is representing a different taste. We also made small illustrations of the main ingredients. As an important part of the identity, we used naturalistic fonts which are also clean, easy to read and modern.

After products and designs are finalised we also arranged a concept shooting. In order to reflect fun and enjoyable side of the brand we combined bright coloured backgrounds with 3d shapes and natural elements.

It was a fun project to work on. We hope you like it as well!