Jules Gautret – Relifting Cognac Range

Design: Maison LINEA
Location: France
Project Type: Produced
Client: Jules Gautret
Product Launch Location: Europe
Packaging Contents: Cognac
Packaging Substrate / Materials: Glass Bottle, Paper, Metalic Paper, Cardboard

We assisted Jules Gautret in the strategic repositioning of its range of cognacs. From the relifting of its brand identity to that of its packaging, we have made the offer more dynamic and premium while respecting the codes of cognac. Two new references have been added to the classic range: Initiale and Prodige, both with metallic labels for greater presence. The packaging and cases have been created with sobriety and elegance. Modern and majestic, the JG monogram cuts through the label and becomes a strong identity attribute. As for the ring made of hot-golden paper material, it gives cachet and authenticity by playing on the imagination of cigar rings. Bold and innovative, the new graphic signature reflects the image of the House, combining its passion for exceptional spirits with its pioneering spirit.