Backbay

Backbay has reimagined mineral water with Aqua, a clean, modern packaging system designed to stand out in a crowded market. Packaged in a distinctive box, made with the planet in mind, it reflects purity and offers today’s mindful drinker a refreshing blend of natural minerals, electrolytes and the right pH balance for a balanced lifestyle.

Backbay Aqua stands among the very few boxed water brands in India, setting a new benchmark for clean and conscious packaging. By shifting from plastic to recyclable fibre-based cartons, it promotes sustainability while also reflecting a growing cultural responsibility to reduce waste. The design underscores how even the simplest, everyday act of drinking water can drive meaningful change toward a cleaner, more responsible future.

Creative Director: Shrey Doshi
Associate Director: Riya Roy
Brand Manager: Aashni Shah
Creative Strategist – Abhinav Pahade
Graphic Designer: Diya Jain
3D & Animation: Prem Mali
3D & Animation: Nilesh Prajapati
Copy Writer: Aditya Tugnait