Mūl Secrets – Deep Rooted Wellness

Over the course of centuries, seeds of knowledge rooted in our culture have sprouted beautifully into trees of wisdom and traditions. Ayurveda is an integral part of India’s rich cultural history. Mūl Secrets celebrates these vessels of classic knowledge and infuses them with contemporary science to elevate them even further.

Mūl Secrets, the brand, and its products have interesting dualities in their approach to skincare. The ideology of providing holistic solutions that address the source of skin care concerns inside out through the combination of edibles and topical applications was a refreshing approach that needed to be highlighted. We’ve achieved that through an innovative custom-designed modular combination package while upholding the brand’s commitment to clean beauty through the choice of sustainable materials used.

The second duality that had to be emphasized through design was the marriage of traditional Ayurvedic remedies with new-age scientific agents and actives. Carefully hand-drawn miniature painting style illustrations come together seamlessly with new-age design styles and fonts – to create a visual language that deftly strikes a delicate balance between the old and the new. These distinct assets bleed across the paper mono-carton to deliver the brand’s story through the packaging experience.

The brand has 3 primary offerings; Rejuvenate (Skin Firming Care), Revive (Acne Care) & Hydrate (Skin Hydration Care), which come in the form of intuitive sustainable combination packs.