TAHUAN Wines (Redesigned)

Designed by Diego Ballester, Argentina.

Redesign: This is the first product in the series “Siesta en el Tahuantinsuyu” as is “SIESTA” design is inspired by the spirit of Inca culture, both in the use typography as the pattern used, which is a view of a construction of a Inca pyramid. A simple, linear and yet very elegant, which transmits and transports you to the time, art and culture of the Inca people.

Back label text:

Sometimes, new, marvelous places produce strong sensations in our mind and body. Such was my good fortune when I first encountered the Tahuantinsuyu, the realm of the Inca culture. The Incas conquered most of the Andean tribes through commerce and religion, not war. In their quest for union they built a network of roads connecting all the Andean micro-cultures from Quito to Mendoza. It is on one such road that I once dreamed of honoring the culture of the Tahuantinsuyu, “quechua” expression for “The Four Lands United”