Design Agency: Team One
Designer/Creative Director: Tim Meraz
Copy Writer: Phil Glist
Country: United States
A complete brand identity, label and carton design for Icelandic Glacial Water. The cool thing about this project is we had the opportunity to rebrand Icelandic Glacial at the same time we did the packaging, so it was a truly holistic effort. The other great thing about this was that we worked directly with the two principals of the company, Jon and Kristian Olaffson, who, no surprise are from Iceland.
As you’d guess with it’s namesake, this brand is all about Iceland and the core of our brief was to ensure this was baked into the DNA of the work. The label is based on the shape of Iceland and is literally a window to the icy topography of the country. Almost impossible to photograph, the new brand tagline we created “Source of an Epic Life”, is rendered in contrasting varnishes on the back of the bottle.
About Icelandic Glacial Natural Spring Water™
Born and bottled in Ölfus, Iceland, Icelandic Glacial™ is the world’s first certified CarbonNeutral® natural springbottled water for both product and operations. An environmental pioneer in the industry, Icelandic Glacial™ uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint.
The source of Icelandic Glacial™ is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 5,000 years ago.