Golden Tips Tea Cans

Agency: McCann Brender, Serbia.
Designer: Jelena Grahovac

Golden Tips Tea is one of the biggest Indian online tea store, and these are packaging for Golden Tips Tea cans for premium teas. Main inspiration for this design was Indian ornamental drawings, know as Henna illustration. And this illustration goes all around package as a gold printed lines and small surfaces which gives rhythm to design making cheerful and dynamic background. As a contrast to the background I use aggressive and simple half black, half appropriate flavor color frame but keep ornamental look. And it make nice contrast to light and sensitive background. I tried to make nice relation between light and bold design.