Felea Olives

Designed by Ground Branding Agency, Greece.

FeleaGoods exports Cretan goods to several European countries. The project was to package their olives of two kinds. Green and Black Kalamata Olives. Our brief was to create a label that would indicate the purity of the product and the love for the Cretan land. Apart from the natural colors and lines in our design we created a pattern that holds all the elements of Crete and its nature: the sun, the sea, the birds, the olive trees, the grapes, the land and the love of its people. By using this along with the Cretan goat the packaging immediately communicates its origin and its natural ingredients.