Valspar Paint

Designed by Bluemarlin Brand Design Sydney, Australia.

Valspar Paint launches into the Australian market with a design by bluemarlin

The global branding and design agency’s Sydney studio was tasked with developing a strategic portfolio solution that wouldaccentuate the brand’s ethos of ‘Owning Colour.’ While one of the largest painting and coating corporations in the world, Valspar had no equity in Australia. In order to compete, the brand needed a compelling creative solution that would distinguish it from the category’s more established and reputable brands as well as appeal to consumers in a completely new way.

Taking a refreshing and revolutionary approach, the design revolves around a colour spectrum device that highlights choice, colour knowledge, and the expressive nature of paint. Cutting through the colour spectrum is a “V” and paint droplet, which serve as holding shapes to assist with variant navigation. Easily recognisable and delivering strong shelf standout, this solution breaks through by breaking away from the category convention of featuring generic lifestyle photography on pack. It also addresses the undo complexity of purchasing paint by effectively utilising the back of pack to further guideconsumers in their choices.