Kensington

Agency: 43’oz
Designer: Alex Kodimsky
Photos: Kirill Zmurciuk
Client: Satir Club (Russia)
Type Of Work: Commercial Work
Country: Moldova

Label Design of Gin “Kensington”

Kensington is a well-known district of west London. The area is first mentioned in the Domesday Book of 1086. Here as well is located the similarly-named Kensington Palace. The name chosen for the brand of gin (Kensington), was taken not by chance and it emphasizes the fact that the drink is quite popular in England and took its spread in the 17th century.

Gin is a spirit (minimum 37.5%) that is usually produced in vertical pot stills and after the spice addition (usually juniper berry which brings its predominant flavour) to alcohol base it is distilled a second time.

Gin label was designed for the client “Satir Club” – it is a club-community that introduces high-quality, elite and collection alcohol beverages of the famous European manufacturers to its customers.

The label is designed in a classical style of gins’ introduction, with prevalence of silver, white and red colors. Brand name «Kensington» is crowned by the image of a stylized blazon with figures of two lions that emphasizes heraldic style of the label design.

For to print the label as it was intended to – the label printing was performed in the printing company Impaks (Riga, Latvia), an European market leader in the printing and manufacture of self-adhesive labels. Label printing for “Kensington” Gin was performed on a high-quality artistic paper using different modern printing technologies.