HEDON Craft Beer

Derrick Lin


Designed by Flying Objects and Luca Patkós
Client: HEDON
Location: Budapest, Hungary
Project Type: Commercial Work

Hedon was established in 2014 as a new-wave craft beer company. The renaissance of craft beers in Hungary nowadays is reaching a new level, bringing more and more customers into the world of quality beers.

The brand has an expanding range is available in special beer shops and craft beer pubs. Their name derives from “hedonism” so we chose the figure of a typical hedonist man for the logo.

That’s how this beer-bathing guy was born, who enjoys his life and lives for the moment.