Heleas Land Olive Oil (Student Project)

Derrick Lin


Designer: Christofilakis Vangelis
Location: Athens/ Greece
Project Type: Student Project
Tutor: Artemis Roussos
School: AKTO Art & Design College / Middlesex University of London
Photography: George Stergiou

The idea and the objective of my thesis was to design a brand which reflects the highly sophisticated type of oil it will contain. The design should be distinctive, simple and attractive in order to deliver what it promises to the consumer, showing quality without reminding expensive cologne like the fashion dictate the last years.

As the product name was chosen is Heleas Gi which means the land of olive in Greek. I think that is the most representative name for the product I wanted to summarize in one sentence, the centuries of tradition of our people to the olive tree, the Greek mythology and the Greek land for 5,000 years that is ideal for the production of top quality olive oil.