Purdey’s (Concept)

Designer: Caitlin Walsh
Type of project: D&AD Submission
Location: Leeds, United Kingdom

The origins of botanical drawings was to document and assist the identification of a species, usually for medicinal purpose. This was a fitting concept considering the ingredients within the Purdey’s beverages that aim to supply a natural boost for those seeking some natural energy and rejuvenation.

The hand drawn botanical fruits highlights the intricacy of the ingredients used through the detail of each image and reflects the content of the beverage in a simple yet powerful way helping the audience visualize that natural components with in the product.