Derrick Lin


Agency: Giotto Creative Studio
Marketing Management & Copywriting: Pavan Group Corporate Marketing
Print & Management: Tipografia Sartore
Photos: Daniele Padovan
Project Type: Produced, Commercial Work
Client: Pavan Group
Location: Italy
Packaging Contents: High Quality Pasta
Packaging Materials: Paper, hot foil

Pavan Group, among the worldwide leaders in the design and engineering of technologies for cereal based food, needed a high-end quality packaging to be given as a gift to costumers.

We discovered that “a fascinating affinity exists between pasta and diamonds. In nature, these irresistibly charming stones originate only in extremely rare and favorable environmental conditions. Just like nature guarantees perfection when making diamonds, so does Pavan in the pasta processing, by virtue of seven decades commitment in research and experiments. A condition of perfect equilibrium that conceives the best of products”.

We designed the unboxing experience in order to enhance the feeling about a top quality product, but still a simple one. In doing so we came up with a multilayered solution that shows a glimpse of the pasta from the outside and lets the costumer reach the product step by step with growing astonishment.

What’s Unique?
The conceptual association of pasta and diamonds, the unboxing experience, and the value of materials used.