YOU JOUE Light Up Lipgloss

Derrick Lin


Agency: Kleijn Brand Agency
Project Type: Produced, Commercial Work
Client: Brilliant Idea Cosmetics
Location: Barcelona, Spain
Packaging Contents: Lip Gloss

YOU JOUE “light up lipgloss in three colours” was launched on selected airlines and travel retail outlets last November 2014, and is the first product in a new make-up line of “smart” beauty cosmetics. Collection to follow. We partnered Brilliant Idea Cosmetics to create a brand – Naming, packaging and point of purchase communication.

What’s Unique?
Lipgloss with a light and mirror. Glow on. Shine.