Tonda Terra has just launched in the UK thanks to the help of Cheltenham based design agency, Hills Design. The company was founded by Italian born, Angelo, whose passion for well-sourced quality food is behind the new range of Organic Jam, Picallili, Marmalade and Chutneys.
Hills Design was tasked with turning Angelo’s passion and eye for great tasting food into a tangible brand, one that would not only stand out in a very competitive market, but also reflect the core values of the company.
The project involved coming up with the name, Tonda Terra, which has its roots in Angelo’s home country, but is also suggestive of the more natural, organic agriculture behind the range. Tonda Terra, or ‘round earth’, suited this perfectly and the alliteration rolled off the tongue – much like the delicious chutneys!
The identity and packaging features a beautifully flowing, hand drawn script, which sits within a round (“tonda”) circle, making the logo easily identifiable on both the pot and lid. The warm colours chosen are flavour-coded to compliment the different products within the jars.
The work also involved designing a full responsive website. Plans are already in place to see Tonda Terra expand its offering following a successful launch.
The styling of the logotype script, creates a unique distinctive and memorable brand image. This forms the main focus on the packaging.