Born In Greece (B.I.G.)

Design Agency: Foodwill / The Greek Food Project
Project Type: Produced, Commercial Work
Client: Born In Greece
Location: Athens, Greece

Foodwill created the logo and packaging for the Greek brand B.I.G. (Born in Greece).

The range of products includes a series of marmalades and honeys in unexpected combinations.

The logo and label design gives a modern twist to these traditionally Greek products in a way that makes the brand youthful, artistic and playful.

The logo’s font strongly refers to the art of tattooing. Various tastes and flavors are highlighted by the use of colors and different men and women’s black silhouettes.