Hogarth Chocolate

Derrick Lin


Design Agency: Sugarcube Studios
Project Type: Produced, Commercial Work
Client: Hogarth Chocolate
Location: Nelson, New Zealand
Packaging Contents: Chocolate
Packaging Materials: Paper

Hogarth Chocolate, single origin chocolate handcrafted in Nelson (New Zealand) from bean to bar.

The chocolate bar and packaging design subtly illustrates the chocolate maker’s journey from sailor to chocolate maker, and the voyage the cacao takes to reach our distant pacific island. The wrappers are embossed and printed on beautiful antique Heidelberg machines using high quality specialty paper stock.

What’s Unique?
I believe the unique sea shape of the chocolate bar makes this design quite special. Also the contrast between the white and delicate design of the cover and the darkness of the chocolate bar.