Marmelo Cydonia Liquor

Design Agency: The New Agency
Project Type: Produced, Commercial Work
Client: Marmelo
Location: México
Packaging Contents: Cydonia Liquor
Packaging Materials: Glass / Serigraphy

Goodbye to you uncle’s liquor at the Christmas dinner. Not only did we create a new brand, but for this project we completely changed the perception and personality of quince liquor. As inspiration, we started from a party attitude, naming our product Marmelo (means quince in Portuguese), and placing it as Cydonia Liquor (named after the fruit species). We created a brand, identity, website and packaging directed to a young market, opened for new things.

What’s Unique?
The packaging excels at complementing the liquor’s personality in an unexpected way. Quince liquor has always been thought for a different consumer and consumption time, but Marmelo changed that. The bottle’s bright colors and hand drawn graphic elements bring the liquor to life.