Kif Kif (Student Project)

Designer: Matthieu Jeanson
Project Type: Student Project
Location: Montréal, Canada
Packaging Contents: Marijuana
Packaging Materials: Wood, Plastic, Screen Print

Creation of a cannabis smoking packaging. Project conceived as part of an academic exercise to produce the packaging for future products marketed following the legalization of it. This proposition allows a perfect preservation of the product, protected from light and moisture. Kif Kif refers to «kif» which is the name of cannabis in Morocco, the world’s largest producer. «Kif-kif» is a term used in everyday language to talk about two things that are similar. So the product can be assimilated to kitchen spices such and just being introduced into our environment.

Creation of the visual identity of the product. simple and elegant logo to highlight information specific to each variety of cannabis, as usual.