Dark & White Chocolate (Concept)

Designer: Ricardo Oliveira
Project Type: Concept
Location: Sao Paulo, Brazil
Packaging Contents: Chocolate

A new approach to premium chocolate packaging, where the images of chocolate on a chocolate pack, or the excess of information are not welcoming. Consumers are oriented in a simpler and easier way. A bold color block on the bottom of the pack shows the variety and a quality seal gives reassurance. Everything else is superfluous.