Madame Quoi

Designers: Cynthia Fernández Arellano & Sofía Villarreal Samperio
Project Type: Student Project
Location: Monterrey, Mexico
School: Universidad de Monterrey
Tutor: María Eugenia Cázares
Packaging Contents: Pastries

Branding and packaging for a gourmet bakery inspired by the dramatic french story of Henriette Callioux set in the year 1914; thereby it seeks to reflect the uncontrol and the explosion of feelings.This misalignment of emotions is reflected throughout the use of experimental textures, created after some key moments and phrases of this story; this way a graphic language for the brand is settled which lives through the different packaging creating a distinctive, modern and unique brand system.

What’s Unique?
The usage of different textures among the packaging reflects the emotions and insights of the story which it was based, so it can reinforce the concept that is behind the project.

Also, every package has its own art print, creating a dynamic system, so every time you get a different product, you get a new experience by the perception of textures.