Herbária

Designer: Eszti Varga
Photographer Márton Visontai
Project Type: Student graduation project
Location: Budapest, Hungary
Packaging Contents: Herbal tinctures
Packaging Materials: Glass and paper

This project is my graduation project at the Hungarian University of Fine Arts, which is the identity and packaging design of Herbária.

Herbária was established in 1949 to collect, produce, process and trade medicinal plants and to manufacture herbal teas. The head office in Budapest controls the production in the factories, coordinates the sales in Hungary and export – import activity. The experience of more than five decades, gathered in the field of herb collection and processing makes the name Herbária strongly connected to the idea of excellent quality medicinal plants in Hungary. My special idea was adding new type of products beside teas.

Beside the identity I created a label design for a pack of tinctures made of herbs with three different flavours, these are mint, anise and sage. The liquids are transparent, because they contain herbal tincture but also alcohol and water. The labels are created with a technique that I really prefer, so I applied ‘brush calligraphy’ which means I drew these unique scripts with a calligraphy brush-pen. The calligraphy were put on the glasses by pad printing. The glasses have card tags on their necks with all the information about the product.

What’s Unique?
All the labels have unique scripts that I created with a calligraphy brush-pen.