Argyrakis Wine (Concept)

Creative Agency: Dust Go Creative
Project Type: Concept
Location: Veria, Greece
Packaging Contents: Wine
Packaging Substrate / Materials: Paper
Printing Process: Screen printing

Argyrakis winery is a 20 years old winery located in Tripotamos Imathia, the center of the ancient road of wine in Macedonia. “ati” is a wine series which consists of some classical Greek varieties, with grapes from selected vineyards and according to the traditional winemaking techniques of our country. This methods gives in the product the authentic identity and makes it an ideal choice for anyone looking for a typical Greek wine.

Our project was to create the “ati”, which means horse in the ancient Greek language. Ati logo for Red, White and Rose is inspired from the history of Argyrakis family, their roots from Ismir and the horses that they was using for transportation. With reference in Mycenaean idols, we create a minimal wine label with screenprinting technique, to give also a satisfaction with the touch!