Creative Agency: Vataga Agency
Creative director: Costya Khmelyuk
Art director: Nazar Kumanovsky
Graphic designers: Nadia Dmyterchuk, Yura Formusyak
Retoucher: Marta Khmarna
Project manager: Ostap Malashnyak
Project Type: Concept
Location: Lviv, Ukraine
Packaging Contents: Milk, Cheese
Packaging Substrate / Materials: Paper, Wood, Glass
Printing Process: Flexography, Digital printing
In the oversaturated market of the dairy food products, many brands choose an aggressive visual strategy to attract customers’ attention. When we were working on the Dynasty dairy brand, we chose the opposite approach and developed a simple and sleek design with a focus on the product and the minimalism aesthetics.
Thought-out series of logos and a calm color palette are the key elements of the packaging design. Since the brand selection is divided into the cow’s milk and goat’s milk products, we have created a common logo for the whole brand and two separate logos for different product lines. All the logos are made in the same style, using animal symbols, which along with color differentiation, help to navigate through the product line.