3 Rios

Creative Agency: Moço Wine Branding
Photography: Hugo Pinheiro
Print: Vox
Project Type: Produced, Commercial Work
Client: Anselmo Mendes
Location: Coimbra, Portugal
Packaging Contents: Wine
Packaging Substrate / Materials: Glass

3 Rios (3 Rivers) is a wine born in the Minho – northern region of Portugal from Vinho Verde DOC. This wine was inspired by three rivers and created with the most influent vine varieties from each of these area. The Minho river with the Alvarinho vine variety, the Loureiro vine variety from the Lima river and the Avesso vine variety from the Douro river. The label “invites” the consumer to discover the rivers using a detachable, looking for an interplay between the consumer and the wine history.