Pra Lá

“Pra Lá” is a wine from the Douro region, located in Fornelos, Northern Portugal. The brand is positioned on the market in the medium-high segment.

The vineyards are located in the Marão valley, Baixo Corgo sub-region, with a maximum altitude of 600 meters. The brand was based and inspired by a popular expression — “Pra’lá do Marão” which translates to “beyond the Marão mountain”.

For the label, we created a youthful and minimalist design, intensifying its geographical context, through overlapping labels with different colors and shapes, giving it the idea of ​​depth alluding to the different peaks of the mountain.