Herdade Grande – Single-varietal

Filipe Moço

The collection Herdade Grande Monocastas are single-varietal wines from the Alentejo region, in the south of Portugal.

The challenge was to devise a new segment for single-varietal wines aiming to distinguish them from other varieties and placing them in the mid-end segment of the market.

We used several materials for the image of the collection – premium textured paper, metal and seal, thus creating a powerful, elegant and timeless image, conciliating tradition and modernity.

In this harmonious manner, the identity and values of the Herdade Grande are hailed.