Supporting local fisheries with premium branding

Agency: Linsanity Design
Creative Director: Lindsay Megan Silveira
Location: India
Project Type: Concept
Packaging Contents: Canned Seafood
Packaging Substrate / Materials: Tin
Printing Process: Metal

Supporting local fisheries with premium branding, using minimal yet striking visuals. We went against all packaging and labeling norms in this usually traditional industry to appeal to today’s quarantined customer that relies on canned food solutions.

What’s Unique?
The ring-pull of the tin sits well on the eye of the fish on all the variants.