Antonia Skaraki

Athens, Greece

Every day, over-the-counter chocolate confectionery is found in Greek supermarkets and convenience stores, one that can be eaten on the spot whether in the street, office, home, or carried inside a bag.

The name ‘kellipops’ derives from the Greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, and pleasant surprise on the tongue. Also, a pack pops out when you see it.

The logo uses typography inspired by the ‘60s, using a round and bold font with a playful mood. The design concept is inspired by the pop art movement using bright contrasting colors.

The giant product signifying the variant is placed in the center bearing a transparent section that allows visibility of the actual product inside the bag. In each case, the product in the center is bisected and treated as a demo illustration taking us into the inner world of the candy-coated ball: milk chocolate, whole almond center, cocoa cereal, and rice cereal.

The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array. The combination of colors, shiny surfaces and bold letters, all become a happy composition and a wonderful mess of the joy of life. It’s a friendly world where nothing is sharp or complicated but innocent, round and nostalgic. It’s a world you would enjoy like a Ferris wheel on an amusement ride of taste.

The flag-like logo of the company is a redesign of their old logo – also a flag – which kept the old elements but brought it to a new century.

Overall, the way the product line has been designed is one that will accept more variants if they come along in this well-thought-out concept, without looking boring, dated, or uninterestingly similar. The central point which is the cross-section of each product is the key point of difference among the variants while the red color and graphics bind them together under the same brand.