D-LIGHT NEW FLAVORS

SITUATION

Lithuania’s low-alco and non-alco cocktail market is highly competitive, with big players in beer and other alcoholic beverages dominating the market. These cocktails are an impulse-buy product that requires attention-grabbing packaging.

SOLUTION

The holographic foil immediately grabs customers’ attention and creates shelf appeal. Meanwhile, the bright colours and expressive illustrations, inspired by pop art, ensure that the new flavour fits perfectly into the D-LIGHT product range.