Grand Cavalier Vanilla Flavour

SITUATION

Grand Cavalier has been the leading brandy brand in the Baltics for at least a decade. The problem is that the brandy category has a reputation for being old-fashioned, so consumption is declining year after year. Therefore, leading brands try to keep existing audiences with new flavours and unique designs.

SOLUTION

Our label design blends timeless elegance and modern sophistication — a nod to the Belle Époque and Art Nouveau illustrations. The typography is reminiscent of the days when people used to read more, especially ads. Raised golden patterns provide a hands-on, sensory experience. This product stands out in the otherwise ordinary brandy category, representing a reinvention for individuals with refined taste.