Novel High-end Paints

SITUATION

Paint manufacturers often strive to create unique product designs that stand out from competitors. However, many designs are generic and loud. The team behind the NOVEL brand consists of paint professionals who specialise in creating high-end paints. Rather than standing out, they aim to create a system that helps their own store consultants provide better service. NOVEL is a paint system that is designed to meet this goal.

SOLUTION

In your own stores, you don’t need to stand out. You need to communicate. Therefore, we wanted to create a simple, straightforward, valuable system for new and experienced employees. The clean black space contrasts the colourful line separation, and the number identifies the matte level. Clear hierarchy and simple labelling are all that help to quickly and conveniently find the most suitable product.