clayandrews

Australia

72 Conditions Vodka
Fortune favours the brave.

When the Parramatta Distilling Company set up shop, the local council were less than helpful. Imposing 72 Conditions on the DA (development application) before Parramatta’s first legal distillery could get distilling. Established during the Covid pandemic, the distillery’s founders bravely forged on, battling red tape, juggling lock downs and jumping hoops to build their distillery.

The 72 Conditions Vodka packaging is as bold and as brave as the founders’ story. Strips of rep tape wrap the bottle, overlaid with various varnishes to bring depth and tactility. The unmissable red tape theme continues through secondary packaging, cleverly used as a way to brand and seal unprinted shippers.