brand design e label project for Valenti apicoltura

For the creative concept of the logo, we leveraged the client’s main requests, that is, to create a logo that was elegant and modern, but also had a passionate reference to the craftsmanship that has always distinguished them. Starting from these topics, the first element we decided to represent is the honeycomb which, with its hexagonality, represents the archetypal element of your sector, the synoptic matrix of beekeeping, the house where everything begins…

Through the union of the V (Valenti) with the A (beekeeping), we designed a pictogram that symbolizes the bee, the true protagonist, returning a recognizable icon with modern lines, clean in structure but full of meaning. The flared shape of the bee also wants to simulate the growth of a flower, a symbol of life and passion.

As a final element of reference, in the negative space of the A, you can perceive the silhouette of a honeycomb from whose end a generous quantity of honey drips.

For the new Valenti Apicoltura labels, every detail has been designed to offer an unparalleled sensory experience.

We have chosen a material and tenacious paper, capable of providing a unique tactile sensation to the touch, combining aesthetics and functionality. The graphic layout follows a precise and functional hierarchy, designed to ensure the readability of even the smallest texts.

In the lower part of the label, an elaborate frieze catches the eye: it is an enlarged section of the hexagon used for the logo pictogram, symbol of the bee house. This detail not only strengthens the visual identity, but also simulates roofs, evoking the idea of ​​a safe and familiar refuge for our bee friends. Furthermore, these friezes are repeated in outline on the margins, creating a sensory climax that envelops the entire label.

The chosen colors are vivid and bright, enriched by a glossy UV print. The logo, in particular, has been ennobled with this finish to simulate the viscosity of honey, giving a touch of authenticity and refinement.

This new label is not just a wrapper, but a real sensory journey that tells the story and passion of Apicoltura Valenti!