Spago Hard Seltzer | Packaging Design

«Spago» Hard Seltzer is a brand of low-alcohol beverages with three flavors: Mojito, Pina Colada, and Bubblegum. This brand is created for youth who value freedom, energy, and parties.

In the design, we conveyed the theme of the hipster movement, which reflects the essence of the brand.

FLAVOR PROFILES
A combination of bold design and unique flavors emphasizes the brand’s creative and hipster character.

• Spago Mojito
   An amazing mojito flavor with a juicy blend of lime, lemon, and refreshing mint.
• Spago Pina Colada
  A spicy cocktail with coconut, hints of pineapple juice, and a Caribbean twist.
• Spago BubbleGum
  The classic taste of bubblegum — a symbol and flavor of freedom, familiar to everyone.

AUDIENCE
The design is aimed at a young and energetic audience, embodying freedom and boldness, offering new taste sensations.

POSITIONING
Spago is for those who are not afraid to stand out, who value the freedom of self-expression, and live in the rhythm of the city.