«HOSH» Craft Beer | Packaging Design

«HOSH» Beer

Immerse yourself in the world of the Kazakh steppes with «HOSH», an artisanal wormwood beer that recreates the spirit of traditions with a modern twist.
In the design, we have conveyed the “neo-nomad” style, reflecting the brand’s traditional essence.

A contemporary concept with Kazakh elements stands out among current trends in the beer world, making this product unique and distinctive among the latest fashion innovations.

DESIGN ELEMENTS

The packaging design and brand style combine traditional Kazakh motifs with modern elements. The aesthetic of neo-nomads is reflected in every detail — from the stylized patterns on the bottle to the modern logo. We aim to emphasize the harmony between the past and the present, creating a product that embodies the spirit of a nomadic people.

AUDIENCE

«HOSH» appeals to those who seek something more than just beer — it’s a drink for those who appreciate depth of flavor and cultural heritage.

NEO NOMAD

The neo-nomad style in packaging design is especially relevant for Kazakhstan, where the rich history of nomads and traditional cultural elements harmoniously blend with modern trends. Incorporating elements of traditional art and nomadic motifs into modern packaging helps create a unique atmosphere and attract the attention of both local and international consumers.