Yonghui Farm / Plateau Blueberry Series Packaging Design

Project: Yonghui Farm / Plateau Blueberry Series Packaging Design
Service: Packaging Design
——
In this blueberry series packaging design, we used cartoon illustrations to create, using cute and lively images to differentiate from similar products in the market, and through unique and friendly visual effects, deepen consumers’ cognition and repurchase of this series of products.

In addition, we also added a mental communication slogan: “Use your eyes frequently, eat plateau blueberries” to strengthen the effect of “eating blueberries = eye protection” and increase the purchasing desire of this consumer group.

At the same time, we retain sufficient window area on the packaging and extract the product selling points, so that consumers can compare “single fruit diameter ≥ 18mm” with the actual product from the front, further enhancing trust endorsement and increasing purchase intention.

Labeling: soft film printing, partial single-layer hanging white, large area double-layer hanging white, partial blue gold printing
Outer box: corrugated paper covered with white card printing, partial gold stamping, matte film covering