Taquiña Modernized

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Derrick Lin


Designed by Pierini Partners, Argentina.

Pierini Partners modernizes Taquiña, a Cochabambino feeling.

Starting from a strong and personal structure, provided by the previous label, the agency led by the well-known Argentinean designer, Adrián Pierini, had achieved his purpose of a renewed image of this popular Bolivian beer.
Mixing tradition and visual impact with a careful polish of the resources and a layout cleaning, the new graphic looks for keeping linked to the aspirational values of the brand.