Designed by HartungKemp, United States.

Our conceptual approach to repackaging Caribou Coffee’s commercial tea and hot chocolate offerings resulted in us also updating the brand’s retail tea tins. Original illustrations and messaging communicate the brand’s down-to-earth pursuit of perfection.

The authenticity key to our packaging translated to triumphant email and print advertising for Caribou, too — because we focused simply (and successfully) on what guests take away from every Caribou store visit: the cup containing their favorite beverage.