Philippe Guignard

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Derrick Lin


Designed by Alexandre Henriques, Belgium.

Creation of a new corporate identity for the Philippe Guignard group, bringing a complete visual unity to the group’s brands. Elaboration of a graphic system based on the «Bodoni» font and a heart-shaped monogram, combining the craftsman’s initials and the strong symbolism of the heart. Creation of a visual identity inspired by traditional Swiss art. Development of stationeries, brochures, packagings, environmental design and websites for the six brands.