Eureka Museum (Student Work)

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Designed by Noa Aharon, Israel.

The packaging for the lamp was carried out as part of the work on the brand identity for the Eureka Museum, an imaginary museum dedicated to failed inventions and inventions that have never come to fruition.

The choice of the lamp highlights the importance of coming up with an idea rather than necessarily carrying it out.

The packaging highlights the product itself and prompts a new look at packaging.