A series of labels for Tulip winery, Israel.
In order to create something “different”, an original and unique concept had to take place.
This need of designing an unconventional visual to catch the eye of the consumer,
leaded to an a-symmetric typographic label wrapping the entire bottle circumstantially.
The allegedly visual “interruption”, caused by the tilted letters (representing the name of the series – “Just” and “Mostly”),actually lures the observer to take notice.