Derrick Lin


Designed by brandfield*, Germany.
Photography: Christopher Arnoldi

We are very proud that we had the opportunity to accompany a world-wide market leader in the household industry. Wessel·Werk is the world leader in the manufacturing of vacuum cleaner nozzles directly to leading vacuum cleaner manufacturers. The company has been going strong for over 75 years now. They were looking for a new corporate identity and were also stepping out for the first time into the B2C section of the industry. Their new corporate identity included a new look for their logo, their claim “Better Perfloormance”, company stationery and their new packaging line. Pictured are only two of their packages. There were four premium sets, five singles and one multi box in total.